Evaluate the Role That Package Design Plays in Building a Brand's

question 48

Essay

Evaluate the role that package design plays in building a brand's image. What is the relationship between the package design and other forms of marketing communications?

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Definitions:

Channels of Communication

The mediums or methods through which information is transmitted from a sender to a receiver, including verbal, non-verbal, written, and digital forms.

Feedback

Information or opinions about reactions to a product, a person's performance, or the effectiveness of a task, which is used as a basis for improvement.

Feedback

Information or observations returned to the originator, which can be used to modify or enhance actions, decisions, or behaviors.

Encoded Message

A message that has been converted into a code or different format to secure its content during transmission.