The Value a Customer Derives from a Brand Over and Above

question 20

Multiple Choice

The value a customer derives from a brand over and above the value derived from the physical attributes is called

• A) brand equity.
• B) brand value.
• C) brand name.
• D) brand trademark.
• E) brand loyalty.

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Definitions:

Operating Cash Flows

The cash generated from the normal operations of a business, such as revenue from sales after operating expenses are deducted.

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be consumed or sold within a year.

Salvage Value

The projected remaining worth of an asset upon reaching the end of its serviceable life.

Straight-Line Depreciation

A formula for distributing the cost of a tangible asset over its period of usability in consistent annual sums.