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A target market should be described in terms of similar needs and characteristics, including: demographic profile, psychographic profile, geographic profile, and
Medication Tolerance
A physiological condition where increased doses of a medication are required to achieve the same therapeutic effect.
Drug Dependence
A condition characterized by a psychological or physiological need for a substance, often leading to compulsive use.
Idiosyncratic Response
An unusual or unexpected reaction to a drug that occurs only in a small number of individuals.
Medication Errors
Mistakes in prescribing, dispensing, or administering medication, potentially leading to harm.
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