The First Step in the Process of Building a Brand

question 65

Multiple Choice

The first step in the process of building a brand is:

• A) identify and establish brand values and positioning strategy.
• B) grow and sustain brand equity.
• C) measure and interpret brand performance.
• D) establish a target market.
• E) plan and implement brand marketing programs.

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Definitions:

Discriminated Variable

A variable in experimental research that is manipulated or changed to determine its effects on dependent variables, differentiating it from control variables.

Stimulus

Anything that triggers a physical or behavioral change in an organism.

Neutral Prompt

A stimulus that does not inherently evoke a response prior to conditioning or learning in the context of behavioral experiments.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly presented together, leading one to elicit a response once elicited only by the other.