The Main Difference Between Organizations and Consumers as Buyers Is

question 4

True/False

The main difference between organizations and consumers as buyers is that organizational buyers exhibit more rational behaviour, while consumers do a lot of buying based on emotion.

---

Definitions:

Total Assets

The sum of all resources owned by an entity, including cash, investments, equipment, and property, as recorded on the balance sheet.

Accounts

Accounts generally refer to the records of financial transactions and positions related to assets, liabilities, equity, revenues, and expenses.

Balances

The amounts remaining in various accounts, such as bank accounts or ledger accounts, at a certain point in time.

December 31

December 31 typically refers to the last day of the year in the Gregorian calendar, often associated with year-end financial statements and tax considerations.