Which of the Following Is NOT an Ethical Issue in the Marketing

question 53

Multiple Choice

Which of the following is NOT an ethical issue in the marketing communications industry?

• A) targeting adults
• B) sex in advertising
• C) exaggerated green claims
• D) cultural diversity
• E) extreme advertising

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Definitions:

Flexible Budget

A budget that adjusts or varies with changes in the volume or activity level, providing a more useful tool for performance evaluation.

Standard Costs

Predetermined or estimated costs used to compare with actual costs, serving as a financial management tool for analyzing variances.

Sales Variances

The differences between actual sales and budgeted or projected sales, often analyzed to assess performance.

Variable Overhead Cost Variance

The difference between the actual variable overhead costs incurred and the standard costs expected for the actual production level.