Describe How an Organization Plans and Manages the Various Marketing

question 16

Essay

Describe how an organization plans and manages the various marketing communications mix components of an integrated marketing communications program. List the seven marketing communications mix and illustrate how a company can best utilize the mix.

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Definitions:

Securities

Assets indicating equity in a publicly-traded company, a bond signifying indebtedness to a company or government, or options granting ownership rights.

Collateralized Debt Obligations

Collateralized debt obligations (CDOs) are complex financial instruments that pool together cash flow-generating assets and repackages this asset pool into discrete tranches that can be sold to investors.

Default Risk

The potential that a borrower will fail to meet the obligations of a loan or debt agreement.

Mortgages

Loans specifically designed for the purchase of real estate, secured by the property itself.