Retargeting Is a Technique Used by Advertisers to Recapture Shoppers

question 85

True/False

Retargeting is a technique used by advertisers to recapture shoppers by using targeted and personalized ads to direct shoppers back to a retailer's site.

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Definitions:

Marketing Channel Functions

Activities involved in moving goods from producers to consumers, including distribution, promotion, and price setting.

Product Assortment

The variety and mix of products that a retailer offers to its customers.

Traditional Marketing Channels

Refers to the paths or routes through which goods and services flow from the producer to the consumer, typically including print media, television, radio, and face-to-face sales.

Digital Marketing Channels

Online platforms and tools used for promoting and selling products or services, such as social media, email, and websites.