To Differentiate Between the Various Market Segments,the Firm Must

question 75

Multiple Choice

To differentiate between the various market segments,the firm must

• A)create barriers by identifying product or service attributes that the segments value differently.
• B)eliminate barriers that identify product or service attributes that the segments value differently.
• C)negotiate separately with different market segments that value product or service attributes differently.
• D)develop pricing structures based on the volume of various product or service attributes.

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