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When Best Buy and Circuit City evaluated the impact of Walmart's move to offer product warranties at half the price, they were engaging in which component of external analysis?
Peter Drucker
A highly influential management consultant, educator, and author, known as the father of modern management for his extensive works and principles on business management.
Customer Needs
The explicit and implicit factors that a customer seeks to fulfil when buying a product or a service.
Marketing Strategy
A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Business Portfolio
The collection of businesses, investments, products, or services that a company owns or operates, strategically managed to achieve optimal performance.
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