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Rubbermaid failed to consider that the cost of a raw material, resin, could not be passed along to their customers through increased costs. Sterlite, a major competitor, did not pass along the increase to their customers. As a result, Walmart replaced Rubbermaid's products with Sterlite's. This was an example of a failure to accurately assess the environmental data.
Labor
The human effort (physical or mental) that is used in the production of goods and services.
Producer Surplus
The difference between the actual amount producers receive for a good and the minimum amount they would be willing to accept.
Firm
A business enterprise or establishment engaged in commercial, industrial, or professional activities.
Normal Good
A type of good for which demand increases when consumer income rises, and falls when consumer income decreases.
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