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Rubbermaid Failed to Consider That the Cost of a Raw

question 22

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Rubbermaid failed to consider that the cost of a raw material, resin, could not be passed along to their customers through increased costs. Sterlite, a major competitor, did not pass along the increase to their customers. As a result, Walmart replaced Rubbermaid's products with Sterlite's. This was an example of a failure to accurately assess the environmental data.


Definitions:

Labor

The human effort (physical or mental) that is used in the production of goods and services.

Producer Surplus

The difference between the actual amount producers receive for a good and the minimum amount they would be willing to accept.

Firm

A business enterprise or establishment engaged in commercial, industrial, or professional activities.

Normal Good

A type of good for which demand increases when consumer income rises, and falls when consumer income decreases.

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