Refer to the Scenario Below to Answer the Following Questions

question 48

Multiple Choice

Refer to the scenario below to answer the following questions.
Quality and Mass Customization (Scenario)
Upon graduating from college, Steve Jungman began his career as a management trainee at Felcher & Sons Inc., a manufacturer of mid-priced office furniture. The firm has recently decided to expand overseas with manufacturing plants in Singapore and Thailand and sales offices in the Asia, Europe, and Australia. In conjunction with this investment in new plants and technologies, the firm plans develop an online presence that will enable customers to individually tailor the products they order from Felcher & Sons. Terry Tate, VP of operations for Felcher & Sons, is overseeing the development of these plants and the new production capabilities. Mr. Tate has asked that Steve be assigned to help him in this process.
-Steve tells Mr. Tate that he is excited to be working with him on this project. While he was in school, he did a research project on __________, which allows customers to tailor manufactured products to their individual specifications.

• A) mass personalization
• B) mass customization
• C) design to order manufacturing
• D) single target manufacturing
• E) custom market production

---

Definitions:

Dialysis

A medical treatment that replicates the function of the kidneys by removing waste products and excess fluid from the blood when the kidneys are not working properly.

Distilled Water

Water that has been purified by distillation, removing impurities and minerals.

Hemorrhage

The escape of blood from a ruptured blood vessel, which can occur internally or externally.

Red Blood Cells

The cells in the blood responsible for carrying oxygen from the lungs to the body's tissues and returning carbon dioxide back to the lungs.