Sean Is the Marketing Manager for Mega Computers

question 47

Multiple Choice

Sean is the marketing manager for Mega Computers. He is trying to predict how many more units they can sell in Western Canada next quarter by increasing advertising expenditures by 20 percent. Which specific forecasting technique should Sean use?

• A) regression models
• B) customer evaluation
• C) substitution effect
• D) economic indicators
• E) time series analysis

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Definitions:

Total Revenue

The total amount of money generated from the sale of goods or services by a company before any expenses are deducted.

Total Revenue

The total amount of money received by a company from sales of goods or services before any expenses are subtracted.

Price Elasticity

A measure of how much the quantity demanded or supplied of a good changes in response to a change in its price.

Tea Sales

This refers to the commercial activity of buying and selling tea in various forms and quantities.