Refer to the Scenario Below to Answer the Following Questions

question 85

Multiple Choice

Refer to the scenario below to answer the following questions.
The Customer Meeting (Scenario)
Kelly, a production supervisor, is responsible for 10 employees who assemble components into a finished product sold to distributors. Kelly reports to Sam, a production manager, who in turn reports to Pat, a general manager, who reports to Chris, a vice-president of operations. Recently, Chris asked Pat to have a meeting with Kelly and Sam regarding some recent customer concerns in the production area. The focus of the meeting was to judge the validity of the customer concerns and to develop a specific plan to address these concerns.
-The meeting that Chris has asked Pat to have with Sam and Kelly reflects the growing recognition that __________.

• A) customer concerns are important only to first-line managers
• B) customer responsiveness is important throughout the organization, not only in the marketing department
• C) focusing on the customer is the sole responsibility of the marketing department
• D) employee attitudes and behaviours do not significantly impact customer responsiveness
• E) customer responsiveness must be effectively delegated in order to succeed in today's competitive marketplace

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Definitions:

Guerrilla Marketing

An advertising strategy that focuses on low-cost, unconventional methods aimed at obtaining maximum exposure for a product or brand.

YouTube

A digital platform that allows users to upload, share, and view videos.

Long-Term Relationships

Enduring connections or associations between individuals or entities characterized by mutual respect, loyalty, and ongoing commitment.

Investors

Individuals or entities that allocate capital to investments with the expectation of achieving a financial return.