Ingrid Has Been Working as a Brand Manager for a Large

question 19

Multiple Choice

Ingrid has been working as a brand manager for a large multinational consumer goods company for the past 12 years. She is starting to get tired of working for someone else and wants to start her own company. Right now her job is giving her the opportunity to scan the industries her company is involved in and look for opportunities in areas her company cannot address quickly or is not interested in pursuing. She is being ______________.

• A) entrepreneurially devious
• B) capitalistically clever
• C) ethically dubious
• D) entrepreneurially alert
• E) capitalistically perceptive

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Definitions:

Ethical Dilemma

A situation where an individual faces a choice between two or more morally right or acceptable courses of action that are in conflict.

Clear Right

An unequivocal entitlement or permission, often established by law or custom, that is not subject to conditions or restrictions.

Cultural Relativism

The principle that an individual's beliefs and activities should be understood based on that person's own culture.

Ethical Perspective

An individual's or society's viewpoint on morals and the principles of right and wrong that guide behavior and decision-making.