Refer to the Scenario Below to Answer the Following Questions

question 16

Multiple Choice

Refer to the scenario below to answer the following questions.
A New Subsidiary (Scenario)
Philip works for a large multinational corporation with offices in 23 countries, 64,000 employees worldwide, and $8 billion in annual sales. The company was involved in several different industries: automotive parts, rapid transit systems, and recreational vehicles. Philip is the executive vice-president of new technology ventures.
Philip wants you to investigate and potentially launch a business focusing on alternative energy systems. The first area you are to explore is the potential business opportunity of ocean tidal energy. You are to explore what technology already exists that can be exploited, what additional technology development is needed, and figure out the viability of the tidal energy as an entrepreneurial venture.
-To develop tidal energy fully, you will likely need to conduct a wide range of research into what technology exists already, known as ____________, and look for the gaps that would provide opportunities for further _______________.

• A) research and development; curiosity-driven research
• B) curiosity-driven research; applied research
• C) research and development; applied research
• D) applied research; research and development
• E) curiosity-driven research; research and development

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Definitions:

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used.

Restructuring

Thinking about a problem in a new way in order to solve it.

Using Analogies

The process of explaining a concept or idea by comparing it with something else that is more familiar or easier to understand.

General Intelligence

The theory that one common factor underlies intelligence.