The Values Statement of Friendly Airlines Emphasizes the Importance of Serving

question 113

Multiple Choice

The values statement of Friendly Airlines emphasizes the importance of serving customers in a friendly, helpful, and caring manner. These values are reflected in its advertising slogan, "You're flying with friends at Friendly Airlines." This illustrates which purpose of shared organizational values?

• A) Guide managers' decisions and actions.
• B) Shape employee behaviour.
• C) Influence marketing efforts.
• D) Build team spirit.
• E) Create internal harmony.

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Definitions:

Marketing Program

A comprehensive plan that integrates all marketing efforts, such as advertising, promotions, and branding, to achieve specific business objectives.

SWOT Analysis

A framework for analyzing a company's internal competencies (strengths and weaknesses) and its external environment (opportunities and threats) to inform strategy.

Customer Value Proposition

A business or marketing statement that explains why a customer should buy a product or use a service, highlighting the unique value it provides.

SWOT Analysis

A strategic planning tool that evaluates an organization's strengths, weaknesses, opportunities, and threats to identify critical strategic factors.