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Refer to the scenario below to answer the following questions.
Social Responsibility and Issue Intensity (Scenario)
Rick is president of a company that manufactures secondary wood products for the construction industry. Recently, there have been many reports of a plywood sub-flooring product that has been failing in a number of commercial locations, resulting in several complaints about ruined floor coverings and, in one instance, the partial collapse of a floor, which injured three people. The manager of research and development has asked marketing to stop selling the product while he runs some tests to determine the source of the problem. However, third-quarter earnings reports are due out in two weeks and public knowledge of problems concerning this lucrative product are likely to delay the financing of the company's expansion plans and cause stock prices to tumble. Rick has a dilemma. Should he continue to sell the product and delay research efforts in order to maintain the expansion plans, but risk causing more damage and injury? Or should he immediately stop sales of the product and run the necessary tests, thereby placing the expansion plans at risk and causing potential losses for the company's shareholders?
-If Rick decides to stop sales and investigate the flooring product because he feels a responsibility toward society as well as shareholders, he would be operating under the __________ view of social responsibility.
Income Distribution
The way in which total income is shared among individuals or groups within a society.
Perfect Competition
A market structure characterized by a large number of small firms, identical products sold by all firms, freedom of entry and exit, and perfect information about prices and products.
P = MC
The condition where the price of a good equals its marginal cost, representing an equilibrium in perfect competition markets.
Technological Progress
The advancement in technology which increases production efficiency and leads to economic growth.
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