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Refer to the scenario below to answer the following questions.
New Ideas Inc. (Scenario)
Though New Ideas Inc. has been in business for 30 years, the company and its employees have seemingly been in a constant state of change. Paul Gill has been president of New Ideas for the last 15 years. During this time, he has had to change the strategic focus of the company three times. The employees have become vocal recently about the decrease in their bonus cheques and are wanting to increased profits. It seems as though his competition is always introducing new products into the market, and the niches Gill thought New Ideas held leadership in are always changing. Recently the government has been active in passing new legislation to increase the control of the product packaging and product contents. The technology used to manufacture the products is constantly improving with the use of robotics to make the process more efficient.
-Before Gill took over as president, the previous 15 years had been a period of stability and steady predictable growth for New Ideas. This period was consistent with the __________ metaphor of the change process.
Conquistadors
Spanish explorers and soldiers who participated in the conquest of the Americas in the 16th century, often for gold, glory, and the spread of Christianity.
Mexica
Refers to the indigenous people who were the rulers of the Aztec Empire, centered in what is now Mexico City, before the Spanish conquest in the 16th century.
New Spain
Refers to a territorial entity of the Spanish Empire in North America, Central America, Asia, and Oceania, from the 16th to the 19th century.
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