Examlex
Which of the following statements about planning is true?
A) It is concerned with means but not ends.
B) It is concerned with ends but not means.
C) It is concerned with both means and ends.
D) It increases uncertainty.
E) It establishes goals or standards that eliminate the need for controls.
Off-Peak Pricing
is a pricing strategy where prices are lowered during times of less demand to encourage more consumption or use of a service.
Demand Variations
Refers to fluctuations in the market's desire for a product or service over time, often influenced by factors like seasonality, trends, and economic conditions.
Services Marketing
Services marketing is the promotion of intangible offerings that differ from physical products, focusing on service quality, customer relations, and experience management.
Four Ps
A marketing mix model that includes Product, Price, Place, and Promotion as key components to consider in marketing strategies.
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