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How can managers effectively plan when the external environment is continually changing?
Real Wages
The buying capacity of earnings, when accounted for inflation, showing the amount of goods and services that can be purchased.
CPI
The Consumer Price Index is an indicator that calculates the overall average prices of a selection of consumer items and services, including food, transportation, and healthcare, which is utilized to measure inflation.
Winner-Take-All Markets
Markets in which the top performers are able to capture a very large share of the rewards, and the rest are left with very little.
Substitution Effect
The economic understanding that as prices rise or incomes decrease, consumers will replace more expensive items with less costly alternatives.
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