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Refer to the Scenario Below to Answer the Following Questions

question 77

Multiple Choice

Refer to the scenario below to answer the following questions.
SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The failure of the advertising campaign would be classified as a(n) ________.

Definitions:

Reliability

The level of consistency and reliability in the results provided by an evaluation instrument over time.

Validity

The extent to which a test, measure, or research study accurately reflects or assesses the specific concept it is intended to.

Interrater Reliability

The extent to which different observers or raters agree in their assessments when independently observing or evaluating the same phenomenon.

Concurrent Validity

The degree to which the results of a particular test or measure correspond to those of a previously established measurement for the same construct, at the same time.