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list and discuss the three competitive strategies, according to Michael Porter. Include specific examples of companies that pursue each of the three competitive strategies.
Mark-up
The amount added to the cost price of goods to cover overhead and profit.
Unit Cost
The cost incurred to produce, store, or acquire one unit of a product or service.
Overhead Costs
Expenses not directly tied to production but necessary for running the business, like rent, utilities, and administrative salaries.
Operating Profit
Earnings from a company's core business operations, excluding deductions of interest and tax.
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