Refer to the Scenario Below to Answer the Following Questions

question 78

Multiple Choice

Refer to the scenario below to answer the following questions.
Restructuring at Digital Arts (Scenario)
Victor Lee is the founder and president of Digital Arts, a Vancouver-based company that makes games for popular electronic game consoles. The company has experienced tremendous growth over the years, but now Victor is concerned that the company's structure has become too tall and rigid. He explains, ''Twenty years ago we started with five people and one product. Today we are a global operation with 500 people employed in six countries producing over 200 game titles.'' Digital Arts is currently organized into five specialized departments: product development, production, marketing, accounting, and human resources. To coordinate the workflow, many rules and regulations have been introduced. Victor now worries that the increased bureaucracy is beginning to stifle innovation. He ponders several restructuring options.
-Another option is to establish separate business units for each of the six countries in their global operation. Each regional manager would have strategic and operational authority over his or her unit. Digital Arts would then have a __________ structure.

• A) simple
• B) functional
• C) divisional
• D) matrix
• E) network

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Definitions:

Advertising Intensity

refers to the degree or level of effort and resources that a company or brand allocates to its advertising campaigns to promote its products or services.

False Negative

An error in which a test fails to detect a presence that is actually there.

Thought-Activated Software

Software systems that operate based on users' thoughts or brain signals, often requiring neural interfacing technology.

Voice-Activated Software

Computer applications or systems that are controlled through vocal commands rather than traditional manual inputs.