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In Addition to the Direction of Communication Flow and Organizational

question 69

Multiple Choice

In addition to the direction of communication flow and organizational communication networks, another factor that influences organizational communication is _____________.


Definitions:

Brand Positioning

The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.

Logistics Supplier

A company that provides services related to the management, transportation, and storage of goods.

3PL

Third-party logistics, which refers to the outsourcing of supply chain functions and logistics to an external service provider.

Multiple-Channel Distribution

The use of two or more different types of channels to distribute a company's products or services to its customers, such as online, retail, and wholesale channels.

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