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Which power base does not have to actually be used to exert influence?
Mobile Media
Content or advertising delivered through mobile devices, such as smartphones and tablets, often leveraging apps and mobile websites.
Diners
Casual restaurants typically serving American food, and often characterized by a unique, vintage design and atmosphere.
Marketing Mix
A tool used by businesses to determine and adjust the right combination of the four P's (Product, Price, Place, Promotion) for their marketing strategy to reach their target market effectively.
Interrelated Decisions
Decisions that are connected in such a way that the outcome of one influences the outcomes of others.
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