Connie’s Is a Regional Chain of Family Style Restaurants in the Midwest

question 4

Multiple Choice

Connie’s is a regional chain of family style restaurants in the Midwest. Over the years, Connie Sedgewick has been an innovative, hard working businessperson who’s expanded her business to 15 locations in four states. A “calling card” of her restaurants is the superior customer service provided by the entire staff and the ability to add and change menu items for local customer preferences. Connie has a good working relationship with suppliers, employees, and customers and a good reputation in the communities where she does business.
-A family style,dine-in restaurant is best characterized as a _____ business.

• A)service
• B)product
• C)combined service/product
• D)lifestyle

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Definitions:

ROA

Return on Assets; a profitability ratio that measures how efficiently a company can manage its assets to produce profits during a period.

Total Equity

The residual interest in the assets of an entity after deducting liabilities; essentially, it represents the ownership value in the firm.

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholders' equity, indicating how effectively management is using a company’s assets to create profits.