Which Two Segmenting Variables Would Be Most Important for a Company

question 122

Multiple Choice

Which two segmenting variables would be most important for a company that sells children's hiking boots?

• A)Geographic and behavioral
• B)Demographic and geographic
• C)Behavioral and psychographic
• D)Demographic and psychographic

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Definitions:

Local Monopoly

A situation where a single firm dominates the market within a specific geographic area, limiting competition.

Neighborhood

A geographical area or community within a city or town, characterized by shared features or common identity among its residents.

Industry Standard

Widely accepted criteria, guidelines, or practices that are used within a specific industry.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded by consumers at those prices.