Which Promotional Tool Would Be Most Appropriate for Each of These

question 5

Multiple Choice

Which promotional tool would be most appropriate for each of these businesses: RE/MAX home sales;joint give-away of iTunes products by Apple and Starbucks;manufacturer of Tickle Me Elmo doll,which was played with on Rosie O'Donnell's TV talk show;manufacturer of Campbell's Soup.

• A)Publicity,advertising,personal selling,promotion
• B)Personal selling,advertising,publicity,promotion
• C)Personal selling,promotion,publicity,advertising
• D)Publicity,promotion,advertising,personal selling

Differentiate between major psychological perspectives (cognitive, sociobiological/evolutionary, psychodynamic, behavioural).

Identify and understand the methodologies used in psychological research (introspection, brain imaging, twin studies).

Recognize the role of genetics and evolution in shaping human behavior.

Understand the contributions of key figures in the development of psychology (Wundt, James, Titchener).

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Definitions:

Compensation Plan

A system outlining how employees are paid and rewarded for their work, including salary, bonuses, and non-monetary benefits.

Salespeople

Individuals who sell goods and services to customers, playing a crucial role in the direct interaction with clients and achieving sales goals.

Selling Strategy

A planned approach to selling products or services with the aim of achieving maximum profitability and customer satisfaction.

Sales Staff

Professionals tasked with selling a company's products or services to customers.