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A directive approach to effecting behavioural change does not work well in strategic change situations characterized as
Drive
An innate, biologically determined urge to attain a goal or satisfy a need.
Delay Gratification
The ability to resist the temptation for an immediate reward and wait for a later, often greater reward.
Delay Gratification
The capacity to withstand the urge for an instant gratification in favor of a future reward.
Immediate Reward
A reward received directly after completing a task or activity, often motivating future behavior.
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