A Firm's Logistics Capability Is an Example of an Operational

question 10

True/False

A firm's logistics capability is an example of an operational resource.

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Definitions:

Relationship Customers

Customers with whom a business has established an ongoing relationship, characterized by repeated interactions and loyalty.

Loyalty

A consumer's commitment and repeated patronage to a brand or product, often driven by satisfaction, preference, or rewards programs.

Service Branding

The creation and promotion of a distinct brand identity for a service, differentiating it from competitors and fostering customer loyalty.

Brand Reputation

The public's valuation and perception of a brand's trustworthiness, quality, and reliability, influenced by consumer experiences and media portrayal.