A Macro-Environment Scan Is a Search for

question 1

Multiple Choice

A macro-environment scan is a search for

• A) short-term changes in the external environment
• B) economic forces with competitive implications
• C) long-term social, economic, and technical trends
• D) alignment of strategy with environment

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Definitions:

Peer Review

The evaluation of work by one or more people of similar competence to the producers of the work, which is used in a variety of professional fields.

Professional Journals

Scholarly publications that contain articles written by experts in a particular field for the purpose of sharing knowledge and research findings.

Evaluation

The process of assessing or judging the value, quality, or importance of something based on certain criteria.

Skepticism

An attitude of doubt or a disposition to incredulity either in general or toward a particular object.