Convenience Is an Example of a Value Proposition

question 3

True/False

Convenience is an example of a value proposition.

---

Definitions:

Lifestyles

A component of psychographics; refers to the way a person lives his or her life to achieve goals.

Psychographic Segmentation

A marketing strategy that categorizes audiences based on their personality traits, values, attitudes, interests, and lifestyles to better tailor products and messages.

Baby Boomers

Generational cohort of people born after World War II, between 1946 and 1964.

Self-fulfillment

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.