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Two aspects of the general manager's job that must be addressed before the strategy-making process can begin are
Construct Validity
The degree to which a test or tool measures the theoretical construct or trait it is intended to measure, reflecting its accuracy and appropriateness of inferences drawn from test scores.
Discriminant Validity
A property demonstrating that a test or scale that is not closely related to variables from which it is theoretically distinct.
Construct Validity
The degree to which a test or instrument accurately measures the theoretical construct or psychological concept it intends to.
Content Validity
The degree to which a test or instrument covers the representative breadth of the topic or construct it is intended to measure.
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