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Global Integration
The process of designing and implementing strategies to operate efficiently and effectively across geographical borders and cultural differences.
Corporate Culture
The shared values, beliefs, ethics, and practices that characterize an organization and guide its employees.
Evolving Local Market
Refers to a local market that is experiencing changes or developments due to various factors such as economic conditions, consumer preferences, or technological advancements.
Intracultural Variation
An understanding of differences within a nation and the ability to identify local preferences that are irrelevant for global companies.
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