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Regulatory Forces
External pressures that influence and shape the business environment, including laws and regulations.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
Four Ps
The marketing mix framework consisting of Product, Price, Place, and Promotion, used by businesses to market their products effectively.
Profitability
A financial metric indicating the extent to which a company or a business generates profit compared to its revenue and expenses.
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