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Sally has a problem.Her two marketing managers are at odds because each approaches the same problem from two radically different points of view.She knows this is normal because there will be a constant tension between the formulated side of marketing and the ________.
Core Competencies
The main strengths or strategic advantages of a business, including the combination of pooled knowledge and technical capacities.
Sustainable Competitive Advantage
A long-term advantage over competitors achieved by offering greater value to consumers, not easily replicable.
Numbered Section
A part of a document or publication that is designated and organized by numbers for easy reference.
Readability
The ease with which a reader can understand and interpret text, often influenced by writing style and layout.
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