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Companies Can Pursue Any of the Following Three Strategies,called Value

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Companies can pursue any of the following three strategies,called value disciplines,for delivering superior customer value:


Definitions:

Traumatic Memories

Memories that are associated with trauma, which are often vivid, distressing, and enduring over time, potentially leading to conditions like PTSD.

Emotional Experiences

The complex psychological state involving an individual's subjective feelings, physiological responses, and behavioral expressions in response to stimuli.

False Memory

An occurrence in psychology where an individual remembers an event that never took place or remembers it in a way that differs from its actual occurrence.

Autobiographical Events

Personal experiences and memories that form an individual's life story, including significant moments, facts, and feelings.

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