How Can Smaller Companies That Cannot Afford to Set Up

question 14

Essay

How can smaller companies that cannot afford to set up formal competitive intelligence offices assess their competition?

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Definitions:

Bloomberg

A global financial services, software, and media company known for its Bloomberg Terminal and financial data services.

External Secondary Data

External secondary data refers to data that was collected by someone else outside of the organization and is available for businesses to use for research purposes.

External Secondary Data

Information collected by someone other than the user, available from outside sources such as governments, institutions, and organizations.

Economic Census

A comprehensive survey conducted by a government that collects information about the economic activities of businesses and industries within its jurisdiction.