Which of the Following Are Realities of Direct Marketing for Sellers

question 115

Multiple Choice

Which of the following are realities of direct marketing for sellers?

• A) Efficiency in reaching markets
• B) Price and program rigidity
• C) Limited reach and frequency
• D) Lower profit-per-contact
• E) Economies of ordering

---

Definitions:

Specialized Language

Technical or industry-specific language used among professionals in a particular field, enhancing precision but possibly hindering communication with outsiders.

Mum Effect

is the tendency to avoid communicating unfavorable news or feedback due to fear of the recipient's reaction or to avoid conflict.

Grapevine

An informal communication network among people in an organization, not sanctioned by formal channels.

Information Filtering

The process of sifting through and reducing the volume of information available to focus on the most relevant or important details.