The Use of Which of the New Forms of Direct-Mail

question 116

Multiple Choice

The use of which of the new forms of direct-mail marketing is booming?

• A) Fax mail
• B) Email
• C) Voice mail
• D) Canada Post
• E) Instant messages

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Definitions:

Capital Markets

Financial markets where long-term debt or equity-backed securities are bought and sold, facilitating the raising of capital by companies and governments.

Efficient

Being effective without wasting time, effort, or expense.

Prices

The amounts of money expected, required, or given in payment for something.

Efficient Markets Hypothesis

The theory that all available information is already reflected in securities prices, implying that stocks always trade at their fair value.