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Monty Boyd travels frequently on West Coast Airlines for his job as an account manager.Monty earns points for every mile he flies,and he will soon have enough points to receive a free airline ticket.West Coast Airlines is building a customer relationship with Monty using which of the following?
Physical Arousal
The body's physiological response to stimuli, which can include increased heart rate, sweating, or heightened senses.
Contagion
A phenomenon where an idea, attitude, or emotion spreads rapidly from person to person, similar to the spread of infectious diseases.
Crazes
Intense and widely shared enthusiasm for something, often a new and popular phenomenon, that appears suddenly and fades quickly.
Fads
Short-lived trends or crazes that become popular quickly and fade away with nearly the same speed.
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