In an Attempt to Set the Company Apart from Its

question 24

Multiple Choice

In an attempt to set the company apart from its competitors,United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?

• A) Buzz marketing
• B) Corporate logos
• C) Corporate identity materials
• D) Product publicity
• E) Public service materials

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Definitions:

Monthly Stream

A monthly stream often refers to consistent or recurring flows of income, payments, or data that occur every month.

Discount Rate

An interest rate used to discount future cash flows to their present value, often central in determining the value of investments.

Trust Fund

A fund comprised of a variety of assets intended to provide benefits to an individual, group, or organization.

Annual Percentage Rate

A measure of the cost of credit, expressed as a yearly interest rate.