What Is the Primary Question That Must Be Asked by an Advertiser

question 25

Multiple Choice

What is the primary question that must be asked by an advertiser before deciding to run a commercial during the Super Bowl?

• A) Will the commercial deliver a high return on advertising investment?
• B) What will be the reach of the commercial?
• C) What will be the production costs of the commercial?
• D) Does our product match the demographics of the viewing audience?
• E) Will the commercial generate enough buzz to justify the cost?

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Definitions:

Dateline

A line at the beginning of a news article that gives the date and place of origin of the news report.

Concisely

Concisely refers to expressing something in a clear and brief manner, without using unnecessary words or details.

PR Feature Story

An in-depth article or segment produced by public relations professionals to highlight an aspect of a company, individual, or product in a positive light.

AP Style Standards

Established guidelines by the Associated Press for grammar, spelling, punctuation, and language usage that many journalists and public relations professionals adhere to.