What Is a Potential Problem Associated with Comparative Advertising

question 13

Multiple Choice

What is a potential problem associated with comparative advertising?

• A) Consumers confuse the positive and negative aspects of the brands involved in the ad war.
• B) Competitors develop new and improved products in an attempt to win the advertising contest.
• C) Consumers are bombarded with competing ads, which causes them to leave the market completely.
• D) Competitors respond with their own ads, which often results in negative publicity for both brands.
• E) Consumers alternate between competing products and never develop brand loyalties.

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Definitions:

Predictable Role Patterns

Established behaviors and responsibilities expected from individuals in specific positions within an organization.

Dysfunctional

Dysfunctional describes behaviors or processes that hinder an organization's or individual's performance and productivity.

Irrational Response

Is a reaction that does not logically follow from the available information or that is disproportionate to the situation.

Negotiation

A discussion aimed at reaching an agreement between two or more parties with differing views.