In an Attempt to Set the Company Apart from Its

question 24

Multiple Choice

In an attempt to set the company apart from its competitors,United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?

• A) Buzz marketing
• B) Corporate logos
• C) Corporate identity materials
• D) Product publicity
• E) Public service materials

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Definitions:

Types of Visuals

Refers to different categories of imagery used to convey information or messages, such as charts, graphs, illustrations, and photographs.

Presentations

The act of showcasing information or ideas to an audience through a structured format, often involving visual aids.

Principles of Graphic Design

Fundamental guidelines for creating visual compositions using elements like typography, imagery, and color to convey messages effectively.

Textual Messages

Messages conveyed through written text, as opposed to verbal or visual communication.