Which of the Following Is Not a Factor in the Changes

question 126

Multiple Choice

Which of the following is not a factor in the changes occurring in today's marketing communications?

• A) Mass markets have fragmented, and marketers are shifting away from mass marketing.
• B) Improvements in communication technologies are changing how companies and customers communicate with each other.
• C) Companies routinely invest millions of dollars in the mass media.
• D) Mass media no longer capture the majority of promotional budgets.
• E) Today's consumers are better informed about products and services.

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Definitions:

Dividend Declared

A portion of a company's earnings that is approved by the board of directors to be distributed to shareholders.

Charter

A legal document that establishes a corporation or city, outlining its rights, privileges, and purposes.

Par Preferred Stock

Preferred stock with a nominal value assigned at issuance, influencing its redemption and dividend payment.

Paid-In Capital

The amount of money received from shareholders in exchange for shares of the company’s stock.