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Explain how Air Canada has contributed to the trend towards disintermediation.
Supply Chain
The network of manufacturers, suppliers, and logistics providers involved in the production, distribution, and delivery of a product to its end user.
On-Premise CRM
A CRM system that is installed and runs on the servers of the organization, rather than at a remote facility like the cloud.
CRM Application
Customer Relationship Management Application; software that helps businesses manage, track, and improve their interactions with customers and potential customers.
Supply Chains
The sequence of processes involved in the production and distribution of a commodity, from the sourcing of raw materials to the delivery of the final product to the consumer.
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