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The buyers' perceptions of what a product is worth,not the seller's cost,is the key to ________ pricing.
Sigmund Freud
An Austrian neurologist who founded psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Hierarchy of Needs
A theoretical framework in psychology proposed by Abraham Maslow, organizing human needs into a pyramid with basic physical requirements at the bottom and self-actualization at the top.
Unconscious Anxiety
Anxiety that operates below an individual's level of awareness, influencing behaviors and feelings without conscious recognition.
Perceived Needs
Individual’s awareness and personal interpretation of necessities and requirements for well-being.
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