It's What's Hip,a Chain of 18 Music and CD Stores,has

question 125

Multiple Choice

It's What's Hip,a chain of 18 music and CD stores,has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is one of those additional costs?

• A) Product development costs
• B) Product testing costs
• C) Requires advertising and sales force attention
• D) Shipping and handling costs
• E) Customer inquiry costs